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Privacy Policy

Privacy Policy

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Privacy Policy

We have written this data protection declaration (version 01.01.1970-121390019) in order to provide you in accordance with the requirements of General data protection regulation (EU) 2016/679 explain what information we collect, how we use data and what choices you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites today, certain information is automatically created and stored, including on this website.

If you visit our website as you are now, our web server (computer on which this website is stored) automatically stores data such as

  • the address (URL) of the website accessed
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and the IP address of the device from which it is accessed
  • Date and Time

in files (web server log files).

Usually web server log files are saved for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behavior.

Cookies

Our website uses HTTP cookies to save user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

What exactly are cookies?

Whenever you surf the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings that you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies cannot access information on your PC either.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152121390019-9
Usage: Differentiation of website visitors
Expiry Date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Appropriate cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are used to measure the loading time and the behavior of the website with different browsers.

Targeted cookies
These cookies make it easier to use. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. This can be very practical, but it can also be very annoying.

When you visit a website for the first time, you are usually asked which of these types of cookies you want to allow. And of course this decision is also saved in a cookie.

How can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially accepting cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to determine which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether or not to allow the cookie. The procedure is different depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

What about my data protection?

The so-called "cookie guidelines" have existed since 2009. It states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the request for comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you submit electronically to us on this website, such as name, e-mail address, address or other personal information in the course of submitting a form or comments in the blog, will be provided by us together with the time and the IP address. Address used only for the specified purpose, kept safe and not disclosed to third parties.

We only use your personal data for communication with those visitors who expressly request contact and for the handling of the services and products offered on this website. We will not disclose your personal information without consent, but we can not rule out that this information will be seen in the event of unlawful behavior.

If you send us personal information by e-mail - outside this website - we can not guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian one Data Protection Act (DSG) basically the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure ("right to be forgotten") (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification - notification obligation in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing - including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated, you can complain to the supervisory authority, which is the data protection authority in Austria, whose website you can visit https://www.dsb.gv.at/ .

Evaluation of visitor behavior

In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the data collected is usually anonymous and we cannot infer your person from your behavior on this website.

You can find out more about the possibilities of contradicting this evaluation of the visit data in the following data protection declaration.

TLS encryption with https

We use https to transfer data securely on the Internet (data protection through technology design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol in the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Maps Privacy Policy

We use Google Maps from Google Inc. on our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can better show you locations and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an internet map service from Google. With Google Maps, you can search for exact locations of cities, sights, accommodations, or businesses online using a PC, tablet, or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show the way to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the surface of the earth as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All our efforts on this page aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we are based. The route description always shows you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data does Google Maps store?

In order for Google Maps to be able to offer its full service, the company must record and store data about you. This includes, among other things, the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage happens on the Google Maps website. We can only inform you about it, but we cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide individual, personalized advertising for you.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ121390019-5
Usage: NID is used by Google to adapt advertisements to your Google search. With the help of cookies, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiry Date: after 6 months

Note: We cannot guarantee the completeness of the information in the stored data. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers around the world. Most of the servers are located in America. For this reason, your data is increasingly being stored in the USA. Here you can read exactly where the Google data centers are: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on various data carriers. This means that the data can be called up more quickly and is better protected against any manipulation attempts. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will almost certainly remain protected.

Google stores some data for a specified period of time. For other data, Google only offers the option to delete it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, information on location determination and web / app activity - depending on your decision - is either saved for 3 or 18 months and then deleted. You can also manually delete this data from the history at any time using the Google account. If you want to completely prevent your location from being recorded, you must pause the "Web and app activity" section in the Google account. Click "Data and Personalization" and then click the "Activity Setting" option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on the browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI, If you want to learn more about Google's data processing, we recommend the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Google Fonts Privacy Policy

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts / fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account information will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what the data storage looks like in detail.

What are Google fonts?

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google Make it available to your users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

What data does Google store?

When you visit our website, the fonts are downloaded from a Google server. This external call transmits data to the Google server. In this way, Google also recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end-user data to what is necessary for the proper provision of fonts. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software area.

Google Fonts securely stores CSS and font requests with Google and is therefore protected. With the usage figures collected, Google can determine how well the individual fonts are being received. Google publishes the results on internal analysis sites such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts' BigQuery database. Entrepreneurs and developers use the Google BigQuery web service to examine and move large amounts of data.

It should be noted, however, that information such as language settings, IP address, version of the browser, screen resolution of the browser and the name of the browser are automatically transmitted to the Google server with every Google Font request. It is not clear whether this data is saved or not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for a day on its servers, which are mainly located outside the EU. This enables us to use the fonts using a Google stylesheet. A stylesheet is a format template that you can use to change the design or font of a website quickly and easily.

The font files are saved by Google for one year. Google's goal is to fundamentally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and reappear immediately on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data prematurely, you must go to Google Support https://support.google.com/?hl=de&tid=121390019 to contact. In this case, you only prevent data storage if you do not visit our website.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can have unlimited access to a sea of ​​fonts and get the most out of our website. You can find more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=121390019. Although Google deals with data protection-related matters there, it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

You can also find out what data Google basically collects and what this data is used for https://www.google.com/intl/de/policies/privacy/ .

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European region. We have integrated the Google fonts locally, ie on our web server - not on the Google servers. This means that there is no connection to Google servers and therefore no data transmission or storage.

What are Google fonts?

Google Fonts used to be called Google Web Fonts. It is an interactive directory with over 800 fonts that Google provides free of charge. With Google Fonts you could use fonts without uploading them to your own server. However, in order to prevent any information transfer to Google servers, we downloaded the fonts to our server. In this way we act in compliance with data protection and do not send any data to Google Fonts.

Unlike other web fonts, Google allows us unlimited access to all fonts. So we can have unlimited access to a sea of ​​fonts and get the most out of our website. You can find more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=121390019.

OpenStreetMap privacy policy

We have integrated map sections from the online map tool "OpenStreetMap" on our website. This is a so-called open source mapping, which we can call up via an API (interface). This function is offered by OpenStreetMap Foundation, St John's Innovation Center, Cowley Road, Cambridge, CB4 0WS, United Kingdom. By using this map function, your IP address will be forwarded to OpenStreetMap. In this data protection declaration you will find out why we use functions of the OpenStreetMap tool, where which data is stored and how you can prevent this data storage.

What is OpenStreetMap?

The OpenStreetMap project was launched in 2004. The aim of the project is and was to create a free world map. Users around the world collect data on buildings, forests, rivers and roads, for example. Over the years, an extensive digital world map created by users was created. Of course the map is not complete, but in most regions it is equipped with a lot of data.

Why do we use OpenStreetMap on our website?

Our website is primarily intended to be helpful to you. From our point of view, this is always the case when information is found quickly and easily. Of course, on the one hand this is about our services and products, on the other hand you should also have other helpful information available. That is why we also use the OpenStreetMap map service. For example, we can show you exactly how to find our company. The map shows you the best way to get to us and your journey will be child's play.

What data is saved by OpenStreetMap?

When you visit one of our websites that OpenStreetMap offers, user data is transmitted to the service and stored there. OpenStreetMap collects information about your interactions with the digital map, your IP address, data on your browser, device type, operating system and on what day and at what time you used the service. Tracking software is also used to record user interactions. The company specifies the "Piwik" analysis tool in its own data protection declaration.

The data collected are then available to the relevant working groups of the OpenStreetMap Foundation. According to the company, personal data will not be passed on to other people or companies unless this is legally necessary. The third-party provider Piwik stores your IP address, but in a shortened form.

The following cookie can be set in your browser when you interact with OpenStreetMap on our website:

Name: _osm_location
Value: 9.63312%7C52.41500%7C17%7CM
Usage: The cookie is required to unblock the content of OpenStreetMap.
Expiry Date: after 10 years

If you want to see the full screen of the map, you will be linked to the OpenStreetMap website. Among other things, the following cookies can be stored there in your browser:

Name: _osm_totp_token
Value: 148253121390019-2
Usage: This cookie is used to ensure the operation of the map section.
Expiry Date: after one hour

Name: _osm_session
Value: 1d9bfa122e0259d5f6db4cb8ef653a1c
Usage: Session information (i.e. user behavior) can be saved with the help of cookies.
Expiry Date: after the end of the session

Name: _pk_id.1.cf09
Value: 4a5.1593684142.2.1593688396.1593688396121390019-9
Usage: This cookie is set by Piwik in order to save or measure user data such as click behavior.
Expiry Date: after a year

How long and where is the data stored?

The API servers, databases and auxiliary services servers are currently located in the United Kingdom (Great Britain and Northern Ireland) and the Netherlands. Your IP address and user information, which are saved in abbreviated form by the Piwik web analysis tool, will be deleted after 180 days.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and to object to its use and processing. Cookies that OpenStreetMap may set can be managed, deleted or deactivated in your browser at any time. However, this means that the service will no longer function to its full extent. The management, deletion or deactivation of cookies works a little differently for each browser. Below you will find links to the instructions for the most popular browsers:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you want to learn more about data processing by OpenStreetMap, we recommend the company's privacy policy at https://wiki.osmfoundation.org/wiki/Privacy_Policy.

Google Analytics Privacy Policy

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. If you click on a link, for example, this action is saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we get reports about your user behavior. These can include the following reports:

  • Target group reports: We get to know our users better through target group reports and know more precisely who is interested in our service.
  • Ad reports: Ad reports enable us to analyze and improve our online advertising more easily.
  • Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
  • Behavior reports: Here we learn how you interact with our website. We can understand which way you travel on our site and which links you click.
  • Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, if you change from a pure website visitor to a buyer or newsletter subscriber. With the help of these reports, we can learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always find out immediately what is happening on our website. For example, we see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data help us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and more cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is saved together with this user ID. It is only possible to evaluate pseudonymous user profiles in the first place.

Labels such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator approve it. Exceptions may occur if it is required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152121390019-5
Usage: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry Date: after 2 years

Name: _gid
Value: 2.1687193234.152121390019-1
Usage: The cookie also serves to differentiate between website visitors
Expiry Date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Usage: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is given the name _dc_gtm_.
Expiry Date: after 1 minute

Name: AMP_TOKEN
Value: no information
Usage: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values ​​indicate a deregistration, a request or an error.
Expiry Date: after 30 seconds to a year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Usage: With this cookie you can track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry Date: after 2 years

Name: __utmt
Value: 1
Usage: Like _gat_gtag_UA_, the cookie is used to throttle the request rate.
Expiry Date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Usage: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry Date: after 30 minutes

Name: __utmc
Value: 167421564
Usage: This cookie is used to set up new sessions for returning visitors. This is a session cookie and is only saved until you close the browser.
Expiry Date: After closing the browser

Name: __utmz
Value: m | utmccn = (referral) | utmcmd = referral | utmcct = /
Usage: The cookie is used to identify the source of traffic on our website. This means that the cookie stores where you came to our website from. That could have been another page or an advertisement.
Expiry Date: after 6 months

Name: __utmv
Value: not specified
Usage: The cookie is used to store user-defined user data. It is updated whenever information is sent to Google Analytics.
Expiry Date: after 2 years

Note: This list cannot claim to be complete, since Google keeps changing the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heat Maps: Google creates so-called heat maps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration: Google describes the duration of the session as the time you spend on our website without leaving the website. If you have been inactive for 20 minutes, the session ends automatically.

bounce rate (English bouncerate): There is a jump if you only view one page on our website and then leave our website.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Origin Source: Google Analytics or us are of course also interested in which website or which advertising you came to our site.

Other data include contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding to your favorites. The list has no claim to completeness and is only used for a general orientation of data storage by Google Analytics.

How long and where is the data stored?

Google has spread your servers around the world. Most of the servers are located in America, so your data is usually stored on American servers. Here you can read exactly where the Google data centers are: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data. We have five options:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data, which are linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are saved independently of user data. Aggregated data is a combination of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can use the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only disables data collection by Google Analytics.

If you want to deactivate, delete or manage cookies (regardless of Google Analytics), there is a separate instruction for each browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Google Analytics is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=121390019, We hope we were able to provide you with the most important information about data processing from Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and  https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

More information about IP anonymization can be found on https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics Demographics and Interest Reports

We've turned on the advertising reporting features in Google Analytics. The demographics and interest reports include age, gender, and interests. This allows us - without being able to assign this data to individuals - to get a better picture of our users. Learn more about the advertising features on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can use the activities and information of your Google Account under "Ads Settings" on https://adssettings.google.com/authenticated end with checkbox.

Google Analytics addendum to data processing

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the "Data Processing Supplement" in Google Analytics.

More about the data processing add-on for Google Analytics can be found here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals privacy policy

We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated in order to receive summarized and anonymized data from you, provided that you have allowed personalized ads in your Google account.

The special thing about it is that it is a cross-device tracking. That means your data can be analyzed across all devices. By activating Google signals, data is recorded and linked to the Google account. This enables Google to recognize, for example, when you view a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, further visitor data such as location, search history, YouTube history and data about your actions on our website are recorded by the Google signals. This will give Google better advertising reports and more useful information about your interests and demographics. This includes your age, which language you speak, where you live or which gender you belong to. In addition, there are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. It is always aggregated and anonymous data and never individual data. You can manage or delete this data in your Google account.

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is a section of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data from your Facebook account. Then Facebook deletes this data again. The data we collect is anonymous and cannot be viewed by us and can only be used in the context of advertising. If you are a Facebook user yourself and logged in, a visit to our website is automatically assigned to your Facebook user account.

We only want to show our services and products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (provided they have allowed personalized advertising) can see suitable advertising. Facebook also uses the data collected for analysis purposes and its own advertisements.

In the following, we will show you the cookies that were placed on a test page by integrating Facebook pixels. Please note that these are only example cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6121390019-7
Usage: This cookie is used by Facebook to display advertising products.
Expiry Date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Usage: This cookie is used to ensure that Facebook Pixel works properly.
Expiry Date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062121390019-3
Value: Author's name
Usage: This cookie stores the text and the name of a user who, for example, leaves a comment.
Expiry Date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https% 3A% 2F% 2Fwww.testseite…% 2F (URL of the author)
Usage: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry Date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Email address of the author
Usage: This cookie saves the email address of the user if he has made it known on the website.
Expiry Date: after 12 months

Note: The above cookies relate to individual user behavior. Changes to Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you can go to http://www.youronlinechoices.com/de/praferenzmanagement/ basically manage your usage-based online advertising. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's data protection, we recommend that you consult the company's own data guidelines https://www.facebook.com/policy.php.

Facebook automatic extended comparison data protection declaration

We have also activated the automatic advanced matching as part of the Facebook pixel function. This function of the pixel enables us to send hashed emails, names, gender, city, state, postal code and date of birth or telephone number to Facebook as additional information, provided that you have provided us with this data. This activation enables us to tailor advertising campaigns on Facebook to people who are interested in our services or products.

Google Tag Manager privacy policy

For our website we use the Google Tag Manager of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally integrate and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we want to explain in more detail what Google Tag Manager does, why we use it and in what form data is processed.

What is Google Tag Manager?

The Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this, JavaScript code sections are inserted in the source text of our page. The tags often come from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected from these tools show us what interests you most, where we can improve our services and who we should show our offers to. And for this tracking to work, we have to integrate appropriate JavaScript codes into our website. In principle, we could incorporate each code section of the individual tracking tools into our source code separately. However, this takes a relatively long time and it is easy to lose track. That's why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our day jungle.

What data does Google Tag Manager store?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "administrator" of the implemented tags. The data capture the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not saved.

The situation is completely different, however, with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to allow Google to receive anonymized data from us. However, this is only about the use and use of our Tag Manager and not about your data that is stored via the code sections. We enable Google and others to receive selected data anonymously. We therefore consent to the anonymous disclosure of our website data. Despite extensive research, we were unable to find out exactly which summarized and anonymous data were forwarded. In any case, Google deletes all information that could identify our website. Google summarizes the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized based on the information collected.

How long and where is the data stored?

If Google stores data, then this data is stored on its own Google servers. The servers are spread all over the world. Most are in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=121390019, If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Google Site Kit Privacy Policy

We have integrated the WordPress plug-in Google Site Kit from the American company Google Inc. into our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services for the European region. With Google Site Kit we can quickly and easily view statistics from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated in the Google Site Kit collect, among other things, personal data from you. In this data protection declaration we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant for you in this context.

What is Google Site Kit?

Google Site Kit is a plugin for the content management system WordPress. With this plugin we can view important website analysis statistics directly in our dashboard. These are statistics that are collected by other Google products. Above all from Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed ​​Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work much easier in this regard because we can view and analyze the statistics of Google products in the dashboard. We no longer have to register for the respective tool. Site Kit therefore always offers a good overview of the most important analysis data.

What data does Google Site Kit store?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and your data, e.g. about your user behavior, will be sent to Google, stored and processed there. This also includes personal data such as your IP address.

We have separate sections of text in this data protection declaration for more detailed information on the individual services. For example, take a look at our privacy policy for Google Analytics. Here we go into the data collected very carefully. You will find out how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. We also have our own data protection declarations with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.

In the following, we show you exemplary Google Analytics cookies that can be set in your browser, provided that you have generally consented to data processing by Google. Please note that these cookies are only a selection:

Name: _ga
Value:2.1326744211.152121390019-2
Usage: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors.
Expiry Date: after 2 years

Name: _gid
Value:2.1687193234.152121390019-7
Usage: This cookie is also used to differentiate between website visitors.
Expiry Date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Usage: This cookie is used to lower the request rate.
Expiry Date: after 1 minute

How long and where is the data stored?

Google stores the data it collects on its own Google servers that are distributed around the world. Most of the servers are located in the United States, so it is very easy for your data to be stored there as well. On https://www.google.com/about/datacenters/inside/locations/?hl=de see exactly where the company is deploying servers.

Data collected by Google Analytics are stored for 26 months in a standardized manner. Your user data will then be deleted. The retention period applies to all data linked to cookies, user identification and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to receive information about your data, to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most common browsers:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=121390019. To find out more about data processing by Google, we recommend the comprehensive data protection guidelines from Google at https://policies.google.com/privacy?hl=de.

Newsletter Privacy Policy

If you subscribe to our newsletter, you submit the above personal information and give us the right to contact you via email. We use the data stored in the registration for the newsletter exclusively for our newsletter and do not pass this on.

If you unsubscribe from the newsletter - you will find the link in each newsletter at the bottom - then we delete all data that was saved with the registration for the newsletter.

MailChimp privacy policy

Like many other websites, we also use the services of the newsletter company MailChimp on our website. MailChimp is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp we don't have to install anything and can still draw on a pool of really useful functions. In the following we will go into more detail about this e-mail marketing service and inform you about the most important aspects relevant to data protection.

What is MailChimp?

MailChimp is a cloud-based newsletter management service. “Cloud-based” means that we do not have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - which is available over the Internet - on an external server. This way of using software is also called SaaS (Software as a Service).

With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can carry out individual campaigns, regular campaigns, autoresponders (automatic e-mails), A / B tests, RSS campaigns (sending out in a predefined time and frequency) and follow-up campaigns .

Why do we use MailChimp on our website?

We generally use a newsletter service so that we can keep in touch with you. We want to tell you what's new with us or what attractive offers we have in our program. We are always looking for the simplest and best solutions for our marketing measures. And that's why we chose Mailchimp's newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. This way we can design interesting and beautiful newsletters in a short time. With the design templates offered, we design each newsletter individually and thanks to the "Responsive Design", our content is displayed legibly and beautifully on your smartphone (or other mobile devices).

With tools such as the A / B test or the extensive analysis options, we can see very quickly how our newsletters are received by you. This enables us to react if necessary and improve our offer or our services.

Another advantage is Mailchimp's “cloud system”. The data is not stored and processed directly on our server. We can retrieve the data from external servers and thus save our storage space. In addition, the maintenance effort is significantly lower.

What data does MailChimp store?

The Rocket Science Group LLC (MailChimp) maintains online platforms that enable us to contact you (provided you have subscribed to our newsletter). If you become a subscriber to our newsletter via our website, you confirm your membership in an email list from MailChimp by email. So that MailChimp can also prove that you have registered yourself in the "list provider", the date of the entry and your IP address are saved. MailChimp also stores your email address, your name, the physical address and demographic information such as language or location.

This information is used to send you e-mails and to enable certain other MailChimp functions (such as evaluation of the newsletter).

MailChimp also shares information with third party service providers to provide better services. MailChimp also shares some data with third-party advertising partners in order to better understand the interests and concerns of its customers so that more relevant content and targeted advertising can be provided.

So-called “web beacons” (small graphics in HTML emails) enable MailChimp to determine whether the email has arrived, whether it has been opened and whether links have been clicked. All this information is stored on the MailChimp servers. We receive statistical evaluations and see exactly how well our newsletter was received by you. In this way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. In this way, for example, shipping can be technically optimized or the location (country) of the recipient can be determined.

The following cookies can be set by Mailchimp. This is not a complete list of cookies, but rather an exemplary selection:

Name: AVESTA_ENVIRONMENT
Value: Prod
Usage: This cookie is necessary to provide the Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiry Date: after the end of the session

Name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001121390019-3
Usage: The cookie is used to distinguish a person from a bot. In this way, secure reports on the use of a website can be created.
Expiry Date: after 2 hours

Name: bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Usage: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a virtual payment process safely and easily. For this, the user is identified anonymously on the website.
Expiry Date: after 2 hours

Name: _abck
Value: 8D545C8CCA4C3A50579014C449B045121390019-9
Usage: We were unable to find out any more information about the purpose of this cookie
Expiry Date: after a year

Sometimes it can happen that you open our newsletter for better presentation via a given link. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed properly. The newsletter is then displayed on a MailChimp website. MailChimp also uses cookies on its own websites (small text files that save data on your browser). Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In the "Cookie Statement" from MailChimp (under: https://mailchimp.com/legal/cookies/) you will learn exactly how and why the company uses cookies.

How long and where is the data stored?

Since MailChimp is an American company, all data collected is also stored on American servers.

Basically, the data remains permanently stored on Mailchimp's servers and is only deleted when you request it. You can have your contact deleted by us. For us, this permanently removes all your personal data and anonymizes you in the Mailchimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed and we will receive a notification from MailChimp. After receiving the email, we have 30 days to delete your contact from all related integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time within the email you received by clicking on the link in the area below. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Depending on the browser, deactivating or deleting works somewhat differently. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

MailChimp is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&tid=121390019. You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/, Information on data protection at MailChimp (Privacy) can be found at https://mailchimp.com/legal/privacy/ .

MailChimp order data processing contract

We have concluded a data processing addendum contract with MailChimp. This contract serves to secure your personal data and ensures that MailChimp adheres to the applicable data protection regulations and does not pass on your personal data to third parties.

You can find more information about this contract at https://mailchimp.com/legal/data-processing-addendum/.

Google AdSense Privacy Policy

We use Google AdSense on this website. This is an advertising program from Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense we can show advertisements on this website that match our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection declaration about Google AdSense, we explain to you why we use Google AdSense on our website, which of your data is processed and stored and how you can prevent this data storage.

What is Google AdSense?

The Google AdSense advertising program has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise yourself here. Ads are displayed on websites such as ours via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you will see. Of course, we only want to offer you advertising that interests you and offers you added value. Google uses your interests or user behavior and our offer to check which advertisements are suitable for our website and for our users. At this point we would also like to mention that we are not responsible for the selection of advertisements. With our website, we only offer advertising space. Google selects the advertisements displayed. Since August 2013, the ads have also been adapted to the respective user interface. That means, whether you visit our website from your smartphone, PC or laptop, the ads adapt to your device.

Why do we use Google AdSense on our website?

Operating a high-quality website requires a lot of dedication and great effort. Basically, we're never done working on our website. We always try to maintain our site and keep it as up to date as possible. Of course, we also want to achieve economic success with this work. That's why we chose ads as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these ads. With the help of Google AdSense, you will only be offered advertisements that match our topics and your interests.

Similar to Google indexing for a website, a bot examines the corresponding content and offers on our website. Then the content of the advertisements is adjusted and presented on the website. In addition to the content overlap between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. This way you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.

What data does Google AdSense store?

Among other things, cookies are used so that Google AdSense can display tailor-made advertising that is tailored to you. Cookies are small text files that store certain information on your computer.

In AdSense, cookies should enable better advertising. The cookies do not contain any personally identifiable data. It should be noted, however, that Google considers data such as “pseudonymous cookie IDs” (name or other identification feature to be replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (which is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense server. If the browser accepts the cookie, it will be saved there.

Third-party providers may place and read cookies in your browser as part of AdSense or use web beacons to store data that they receive when the ad is displayed on the website. Web beacons are small graphics that do a log file analysis and record the log file. This analysis enables a statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

  • Information on how to deal with an ad (clicks, impressions, mouse movements)
  • Information on whether an advertisement has already appeared in your browser at an earlier point in time. This data helps prevent you from seeing an ad more often.

Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google primarily uses the data to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to personal data that Google may have about you via other Google services.

In the following, we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that only has Google AdSense installed: 

Name: uid
Value: 891269189121390019-8
Usage: The cookie is saved under the domain adform.net. It provides a clearly assigned, machine-generated user ID and collects data about the activity on our website.
Expiry Date: after 2 months

Name: C
Value: 1
Usage: This cookie identifies whether your browser accepts cookies. The cookie is saved under the domain track.adform.net.
Expiry Date: after 1 month

Name: cid
Value: 8912691894970695056,0,0,0,0
Usage: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising for you. It can deliver more relevant advertising to the visitor and help improve reports on campaign performance.
Expiry Date: after 2 months

Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU121390019-1
Usage: The cookie is saved under the domain doubleclick.net. It is used to register your actions after the advertisement or after clicking the advertisement. This allows you to measure how well an advertisement is received by our visitors.
Expiry Date: after 1 month

Name: test_cookie
Value: not specified
Usage: You can use the "test_cookies" to check whether your browser supports cookies at all. The cookie is saved under the domain doubleclick.net.
Expiry Date: after 1 month

Name: CT592996
Value:733366
Usage: Will be saved under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were unable to find out more detailed information about the use of this cookie.
Expiry Date: after one hour

Note: This list cannot claim to be complete, as experience has shown that Google changes the selection of its cookies again and again.

How long and where is the data stored?

Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company securely collects and stores the information provided on its in-house Google servers in the United States.

If you do not have a Google account or are not logged in, Google usually stores the data collected with a unique identifier (ID) on your browser. The unique IDs stored in cookies are used, for example, to guarantee personalized advertising. If you are logged in to a Google account, Google can also collect personal data.

You can delete some of the data that Google stores at any time (see next section). A lot of information stored in cookies is automatically deleted after a certain time. However, there is also data that Google stores for a longer period of time. This is the case when Google has to store certain data for an indefinite, longer period due to economic or legal necessities.

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. Exactly how this works depends on your browser.

Here are the instructions on how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, but only the personalized advertisements.

If you have a Google account, you can go to the website https://adssettings.google.com/authenticatedDisable personalized advertising. Here, too, you will continue to see ads, but these are no longer adapted to your interests. However, ads are still displayed based on a few factors, such as your location, browser type, and search terms used.

You can find out which data Google basically records and what they use this data for https://www.google.com/intl/de/policies/privacy/ .

Google Ads (Google AdWords) conversion tracking privacy policy

As an online marketing measure, we use Google Ads (formerly Google AdWords) to advertise our products and services. We want to draw more people's attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better adapt our advertising offer to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, what data is stored and how you prevent this data storage.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of the company Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course we also want to get a precise overview of the cost-benefit factor of our promotions. That's why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you change from a purely interested website visitor to an active visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. With the conversion tracking tool from Google we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.

Why do we use Google Ads Conversion Tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. With this data we can calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. Furthermore, with the help of the data obtained, we can make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is saved with Google Ads Conversion Tracking?

We have integrated a conversion tracking tag or code snippet on our website in order to be able to better analyze certain user actions. If you now click on one of our Google Ads ads, the cookie "conversion" from a Google domain is saved on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google's conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ121390019-3
Usage: This cookie saves every conversion that you make on our site after you have come to us via a Google Ad.
Expiry Date: after 3 months

Name: _gac
Value: 1.1558695989.EAAIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Usage: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry Date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The list above does not claim to be complete, since Google always uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not yet expired, we and Google recognize that you have found us through our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js has been saved with the _gac cookie. The cookie stores this data as soon as you call up one of our pages for which the automatic tagging of Google Ads has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect and receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and see which advertising measures were well received.

How long and where is the data stored?

At this point we would like to point out that we have no influence on how Google uses the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the names "Conversion" and "_gac" (which is used in conjunction with Google Analytics) have an expiry date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for each browser. Here you will find instructions on how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 all "advertising cookies" are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, but only the personalized advertisements.

Through the certification for the American-European data protection convention “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend Google's general data protection declaration: https://policies.google.com/privacy?hl=de.

Microsoft Advertising Privacy Policy

We also use the Microsoft Advertising advertising program from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, for our online marketing measures. With the help of Microsoft Advertising, we want to draw the attention of many people to the high quality of our products and / or services. For this we use a technology (conversion tracking tool) from Microsoft on our website, which also stores your data. In this data protection declaration, we will go into more detail on this service, show you which data are stored, managed and processed and how you can prevent this data storage.

What is Microsoft Advertising?

Perhaps you know Microsoft Advertising by its former name "Bing Ads". This is a Microsoft advertising program that is based on a pay-per-click system. This means advertisers can advertise through the search engines Bing and Yahoo! Advertise and pay only when a user clicks on the ad.

Why do we use Microsoft Advertising?

We are convinced of our offers and naturally want to present them to a broader public. With Microsoft Advertising, we can bring our products or services closer to precisely those people who are really interested in them. We want to present our products not only on the famous search engine Google, but also on Bing and Yahoo! With Microsoft Advertising, we also have the option of placing ads in the so-called "Microsoft Audience Network". For example, we can also place advertisements on LinkedIn. Conversion tracking tells us, for example, which advertisement you used to find us, which sub-pages you particularly like and which actions you carry out on our website. This data enables us to adapt our website, our advertisements and our offers much better to your needs.

What data does Microsoft Advertising store?

We have integrated a conversion tracking tag (i.e. a small code snippet) from Microsoft Advertising into our website. This is what is known as the Universal Event Tracking (UET) tag. If you come to our website via a Microsoft advertisement, we can use this tracking tool to find out more about your user behavior on our website. For example, we can find out about which keyword or which ad you came to us, what you click on our website, how many people visit our website via Microsoft Ads and how long you stay on our website. All of these data relate to user behavior and not to personal data. We only receive data or evaluations on your web behavior, but no personal information. Microsoft uses the data to optimize its own advertising offer and other services. If you have a Microsoft account yourself, the data collected can be linked to your account. It is also possible that Microsoft will recognize and save your IP address. In order to save all this data on your user behavior, the following cookie is set in your browser after you have come to our website via a Microsoft ad:

Name: MUIDB
Value: 08A53CA3313F6255044C307E353F61CD
Usage: This cookie is set by our embedded Microsoft tag (UET tag) and is used for synchronization across various Microsoft websites. This allows users to be recognized across different domains.
Expiry Date: after a year

However, if you access our website via a Bing ad, other cookies can also be set in your browser. Here we show you a selection of other cookies:

Name: ABDEF
Value: V=0&ABDV=0&MRNB=1594294373452&MRB=0121390019-7
Usage: We were unable to find out any more detailed information about this cookie.
Expiry Date: after a year

Name: SRCHD
Value: AF = NOFORM
Usage: This cookie is responsible for the functionality of the tracking and the website.
Expiry Date: after a year

Name: SRCHHPGUSR
Value: WTS=63729889193&HV=1594294374&CW=1920&CH=937&DPR=1&UTC=120&DM=0
Usage: This cookie tracks and stores your user behavior on our website and the interaction of the Bing map interface.
Expiry Date: after a year

Name: SRCHUID
Value: V=2&GUID=157B20CCF36A43F3A4AE9790346EB7A7&dmnchg=1
Usage: This cookie tracks and stores your user behavior on our website and the interaction of the Bing Map API.
Expiry Date: after a year

Name: _EDGE_S
Value: mkt=de-at&SID=2EE7002D956A61511D280F2F9474607121390019-2
Usage: This cookie collects and saves your user behavior across multiple websites. The aim of targeting is to better adapt the advertising measures to the interests of our target group.
Expiry Date: after the end of the browser session

Name: _SS
Value: SID=2EE7002D956A61511D280F2F94746077121390019-9
Usage: Among other things, this cookie is used to recognize how you as a user accessed our website. In other words, which advertisement led you to our website.
Expiry Date: after a year

How long and where is the data stored?

We have no influence on how Microsoft continues to use the collected user data. Microsoft has its own servers in operation worldwide. Most of them are located in the United States and that is why your data can also be stored, managed and processed on the American servers. Microsoft stores data (especially personal data) for as long as it is necessary to provide its own services or products or for legal purposes. Microsoft also mentions that the actual retention period varies widely and depends on the product in question.

For searches via Bing, Microsoft will delete your saved searches after 6 months by deleting your IP address. Cookie IDs that are generated via the MUID cookie, for example, are made unrecognizable after 18 months.

How can I delete my data or prevent data storage?

You have the option of opting out of Microsoft Ads conversion tracking at any time. If you do not want interest-based ads from Microsoft Advertising to be shown to you, you can use https://account.microsoft.com/privacy/ad-settings/signedout turn this function off. You can also deactivate, manage or delete all cookies in your browser. It works a little differently with every browser. The instructions for the most common browsers can be found here:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

We hope to have given you an overview of data processing by Microsoft Ads conversion tracking. It is of course always possible that Microsoft's data protection guidelines will change. For more information and to stay up to date, we also recommend Microsoft's privacy policy at https://privacy.microsoft.com/de-de/privacystatement.

Embedded social media elements privacy policy

We integrate elements of social media services on our website to display images, videos and texts.
By visiting pages that represent these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links lead you to the pages of the respective social media services, where it is explained how they handle your data:

Facebook Privacy Policy

We use selected Facebook tools on our website. Facebook is a social media network of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With these tools, we can offer you and people who are interested in our products and services the best possible offer. Below we give an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we decided to call them just Facebook tools. These include:

  • Facebook Pixel
  • social plug-ins (such as the “Like” or “Share” button)
  • Facebook Login
  • Account Kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform integrations
  • Plugins
  • Codes
  • Specifications
  • documentaries
  • Technologies and services

Through these tools, Facebook extends services and has the option of receiving information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, in order to be able to show users appropriate advertising, Facebook needs information about people's wishes and needs. Information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data". These are also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf regarding the effectiveness of our advertising campaigns. Furthermore, we get a better insight into how you use our services, website or products through analyzes. This enables us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is saved by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). So-called hashing occurs before customer data is transmitted to Facebook. This means that any data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact details, "event data" are also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact details.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if this has been combined with other data (which were recorded by Facebook in a different way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail on individual Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, after it has been compared with your own user data, customer data is deleted within 48 hours.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be deleted if you completely delete your Facebook account. Here's how to delete your Facebook account:

1) Click on Settings on the right side of Facebook.

2) Then click on "Your Facebook information" in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select "Delete account" and then click on "Next and delete account"

5) Now enter your password, click on "Next" and then on "Delete account"

The data that Facebook receives via our site is stored, among other things, using cookies (e.g. for social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Facebook is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC, We hope we have brought you the most important information about the use and data processing through the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines https://www.facebook.com/about/privacy/update.

Facebook social plug-ins privacy policy

So-called social plug-ins from Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (hand with thumb raised) or by a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our page. Each plug-in has its own function. The most used functions are the well-known “Like” and “Share” buttons.

Facebook offers the following social plug-ins:

  • "Save" button
  • Like button, share, send and quote
  • Pages plug-in
  • Comments
  • Messenger plug-in
  • Embedded posts and video player
  • Groups plug-in

 https://developers.facebook.com/docs/plugins get more information on how each plug-in is used. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can optimize our advertisements.

If you have a Facebook account or facebook.com have already visited, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our website or interact with social plug-ins (eg the "Like" button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you have visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to Facebook data, you must log out of Facebook during your visit to the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data exactly. However, based on our current state of knowledge, we try to inform you as best we can about data processing. How Facebook uses the data can also be found in the company's data policy at https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Usage: This cookie is used so that the social plug-ins work on our website.
Expiry Date: after the end of the session

Name: fr
Value: 0jieyh4121390019c2GnlufEJ9..Bde09j…1.0.Bde09j
Usage: The cookie is also necessary for the plug-ins to function properly.
Expiry Date:: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself. If you are not a Facebook user, you can go to http://www.youronlinechoices.com/de/praferenzmanagement/basically manage your usage-based online advertising. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's data protection, we recommend that you consult the company's own data guidelines https://www.facebook.com/policy.php.

Facebook login privacy policy

We have integrated the practical Facebook login on our website. So you can easily log in to us with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the social media network Facebook. You can log in there using your Facebook user data. This login procedure saves data about you and your user behavior and transmits it to Facebook.

Facebook uses various cookies to store the data. In the following we show you the most important cookies that are set in your browser or already exist when you log in to our page using the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j
Usage: This cookie is used to ensure that the social plugin works as well as possible on our website.
Expiry Date: after 3 months

Name: datr
Value: 4Jh7XUA2121390019SEmPsSfzCOO4JFFl
Usage: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activities and protect users.
Expiry Date: after 2 years

Name: _js_datr
Value: deleted
Usage: Facebook uses this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry Date: after the end of the session

Note: The cookies listed are just a small selection of the cookies that are available to Facebook. Other cookies are for example _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook login offers you on the one hand a quick and easy registration process, on the other hand we have the possibility to share data with Facebook. This enables us to better adapt our offer and our promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

  • Your Facebook name
  • Your profile picture
  • a stored email address
  • Friend lists
  • Button information (eg "Like" button)
  • Birthday date
  • Language
  • City of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you use, which sub-pages you visit from us or which products you have purchased from us.

By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you would like more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen change yourself.

Instagram Privacy Policy

We have integrated Instagram functions on our website. Instagram is a social media platform of Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we want to give you a closer look why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram is part of Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram?

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on "Insta" (as many of the users call the platform casually), edit them with various filters and also spread them on other social networks. And if you don't want to be active yourself, you can only follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This means that our ads only get people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data does Instagram store?

If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser automatically connects to the Instagram servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been "hashed" beforehand. Hashing means that a data record is converted into a character string. This allows you to encrypt the contact details. In addition, the above-mentioned "event data" are also transmitted. Facebook - and consequently Instagram - understands “event data” to mean data about your user behavior. It can also happen that contact data is combined with event data. The contact details collected are compared with the data Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works the same way as on Facebook. That means: if you have an Instagram account or www.instagram.com visited, Instagram set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after reconciliation). Although we have worked intensively with Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

Below we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an insta picture). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, of course significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Usage: This cookie is most likely set for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry Date: after a year

Name: Mid
Value: ""
Usage: Instagram uses this cookie to optimize its own services and offers in and outside of Instagram. The cookie specifies a unique user ID.
Expiry Date: at the end of the session

Name: fbsr_121390019124024
Value: no information
Usage: This cookie saves the login request for users of the Instagram app. 
Expiry Date:
 at the end of the session

Name: rar
Value: ATN
Usage: It is an Instagram cookie that ensures functionality on Instagram.
Expiry Date: at the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe121390019”
Usage: This cookie serves the marketing purposes of Instagram.
Expiry Date: at the end of the session

Note: We cannot claim to be complete here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the United States.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here's how to delete your Instagram account:

First, open the Instagram app. Go down on your profile page and click on "Help". Now you come to the company's website. On the website, click "Manage Account" and then "Delete Your Account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and is therefore not deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the administration always works a little differently. Here we show you the instructions of the most important browsers.

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-US Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. Under https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC  learn more about it. We have tried to give you the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875 
you can take a closer look at Instagram's data guidelines.

Twitter Privacy Policy

We have incorporated Twitter functions on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and social media platform from Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.

To the best of our knowledge, the mere integration of the Twitter function in the European Economic Area and Switzerland means that no personal data or data relating to your web activities is transferred to Twitter. Only when you interact with the Twitter functions, such as clicking a button, can data be sent to Twitter, saved and processed there. We have no influence on this data processing and are not responsible. As part of this data protection declaration, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from data transmission.

What is Twitter?

For some, Twitter is a news service, for others, a social media platform, and for others, it's a microblogging service. All of these terms are justified and mean more or less the same thing.

Both individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called "tweets". In contrast to Facebook, for example, the service does not focus on the expansion of a network for “friends”, but wants to be understood as a worldwide and open news platform. On Twitter you can also have an anonymous account and tweets can be deleted on the one hand by the company and on the other hand by the users themselves.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services through various channels and to communicate with our customers. Twitter in particular has grown dear to our hearts as a useful “small” news service. We repeatedly tweet or retweet exciting, funny or interesting content. It is clear to us that you cannot follow every channel separately. After all, you have something else to do. That is why we have also integrated Twitter functions on our website. You can experience our Twitter activity “on site” or come to our Twitter page via a direct link. By integrating it, we want to strengthen our service and user-friendliness on our website.

What data does Twitter store?

You will find the built-in Twitter functions on some of our subpages. If you interact with the Twitter content, such as clicking a button, Twitter can collect and save data. Even if you don't have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, the ID of your smartphone, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Of course, Twitter stores more data if you have a Twitter account and are logged in. This storage usually takes place via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.

We are now showing you which cookies are set if you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. We cannot guarantee completeness here, since the choice of cookies always changes and depends on your individual actions with the Twitter content.

These cookies were used in our test:

Name: personalization_id
Value: "V1_cSJIsogU51SeE121390019"
Usage: This cookie stores information about how you use the website and which advertising may have brought you to Twitter.
Expiry Date: after 2 years

Name: long
Value: de
Usage: This cookie saves your default or preferred language.
Expiry Date: after the end of the session

Name: guest_id
Value: 121390019v1% 3A157132626
Usage: This cookie is set to identify you as a guest.  
Expiry Date: after 2 years

Name: fm
Value: 0
Usage: Unfortunately we could not find out the purpose of this cookie.
Expiry Date: after the end of the session

Name: external_referer
Value: 1213900192beTA0sf5lkMrlGt
Usage: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiry Date: After 6 days

Name: eu_cn
Value: 1
Usage: This cookie stores user activity and is used for various Twitter advertising purposes. 
Expiry Date: 
After a year

Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Usage: Unfortunately we have not found any information about this cookie.
Expiry Date: after 6 hours

Name: _twitter_sess
Value: 53D% 253D-dd0248121390019-
Usage: With this cookie you can use functions within the Twitter website.
Expiry Date: after the end of the session

Note: Twitter also works with third parties. That is why we also recognized the three Google Analytics cookies _ga, _gat, _gid in our test.

Twitter uses the collected data on the one hand to better understand user behavior and thus improve its own services and advertising offers, on the other hand, the data also serve internal security measures.

How long and where is the data stored?

If Twitter collects data from other websites, it will be deleted, summarized or otherwise hidden after a maximum of 30 days. The Twitter servers are located at various server centers in the United States. It can therefore be assumed that the data collected will be collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can save the collected data until it is no longer useful to the company, you delete the data or there is a statutory deletion period.

How can I delete my data or prevent data storage?

Twitter repeatedly emphasizes in its data protection guidelines that it does not save data from external website visits if you or your browser are located in the European Economic Area or in Switzerland. However, if you interact directly with Twitter, Twitter will of course also store data about you.

If you have a Twitter account, you can manage your data by clicking on "More" under the "Profile" button. Then click on "Settings and data protection". Here you can manage data processing individually.

If you don't have a Twitter account, you can go to twitter.com go and then click on "Customization". You can manage the data you have collected under "Individualization and data".

Most of the data, as already mentioned above, is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you can only "edit" the cookies in the browser of your choice. This means that if you use another browser in the future, you will have to manage your cookies again according to your wishes. Here are the instructions for managing cookies in the most popular browsers.

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can also manage your browser so that you are informed about each individual cookie. Then you can always decide individually whether you allow a cookie or not.

Twitter also uses the data for personalized advertising inside and outside of Twitter. You can switch off personalized advertising in the settings under "Individualization and data". If you use Twitter on a browser, you can use personalized advertising at http://optout.aboutads.info/?c=2&lang=EN deactivate.

Twitter is an active participant in the EU-US Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. Under https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO learn more about it.

We hope we have given you a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend the Twitter data protection declaration at https://twitter.com/de/privacy.

LinkedIn privacy policy

We use social plug-ins of the social media network LinkedIn, the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website. The social plug-ins can be feeds, content sharing or a link to our LinkedIn page. The social plug-ins are clearly marked with the well-known LinkedIn logo and allow, for example, interesting content to be shared directly via our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.

By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this data protection declaration we would like to inform you what data it is, how the network uses this data and how you can manage or prevent data storage.

What is LinkedIn?

LinkedIn is the largest social network for business contacts. In contrast to Facebook, for example, the company focuses exclusively on establishing business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to find a job or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria there are about 1,3 million.

Why do we use LinkedIn on our website?

We know how busy you are. You cannot track all social media channels individually. Even if it would be worth it, as in our case. Because we keep posting interesting news or reports that are worth spreading. That is why we have created the opportunity on our website to share interesting content directly on LinkedIn or to refer directly to our LinkedIn page. We consider built-in social plug-ins as an extended service on our website. The data that LinkedIn collects also help us to show possible advertising measures only to people who are interested in our offer.

What data does LinkedIn store?

Only by simply integrating the social plug-ins does LinkedIn not save any personal data. LinkedIn calls this data, which is generated by plug-ins, passive impressions. However, if you click on a social plug-in to share our content, for example, the platform stores personal data as so-called "active impressions". Regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected will be assigned to your account.

Your browser establishes a direct connection to the LinkedIn servers when you interact with our plug-ins. The company logs various usage data. In addition to your IP address, this can be, for example, registration data, device information or information about your Internet or mobile network provider. If you call up LinkedIn services via your smartphone, your location (after you have given permission) can also be determined. LinkedIn can also pass this data on to third party advertisers in "hashed" form. Hashing means that a data record is converted into a character string. This allows the data to be encrypted in such a way that people can no longer be identified.

Most of your user behavior data is stored in cookies. These are small text files that are usually set in your browser. Furthermore, LinkedIn can also use web beacons, pixel tags, display tags and other device detections.

Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and is only an example. The following cookies were set without being logged in to LinkedIn:

Name: cookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16121390019-
Usage: The cookie is a so-called "browser ID cookie" and therefore stores your identification number (ID).
Expiry Date: After 2 years

Name: long
Value: v = 2 & lang = de-de
Usage: This cookie saves your default or preferred language.
Expiry Date: after the end of the session

Name: memberc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G121390019…
Usage: This cookie is used for routing. Routing records how you got to LinkedIn and how you navigate through the website.
Expiry Date: after 24 hours

Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Usage: No further information could be found about this cookie.
Expiry Date: after 2 minutes

Name: Jsessionid
Value: ajax: 1213900192900777718326218137
Usage: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiry Date: after the end of the session

Name: cookie
Value: “V = 1 & 201910230812…
Usage: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiry Date: after 2 years

Name: fid
Value: AQHj7Ii23ZBcqAAAA ...
Usage: No further information could be found about this cookie.
Expiry Date: after 7 days

Note: LinkedIn also works with third parties. That is why we recognized the two Google Analytics cookies _ga and _gat in our test.

How long and where is the data stored?

In general, LinkedIn retains your personal data for as long as the company considers it necessary to offer its own services. However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn keeps some data in a summarized and anonymized form even after you delete your account. As soon as you delete your account, other people can no longer see your data within a day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is necessary for legal reasons. Data that can no longer be assigned to any person remains stored even after the account is closed. The data is stored on various servers in America and probably also in Europe.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can manage, change and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.

How to access the account information in your LinkedIn profile:

Click on your profile icon in LinkedIn and select the "Settings and data protection" section. Now click on "Privacy" and then in the section "How LinkedIn uses your data on" Change ". In just a short time, you can download selected data on your web activity and your account history.

You also have the option in your browser of preventing data processing by LinkedIn. As mentioned above, LinkedIn stores most of the data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. Depending on which browser you have, the administration works a little differently. You can find the instructions for the most common browsers here:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

LinkedIn is an active participant in the EU-US Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. Under https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0 learn more about it. We have tried to give you the most important information about data processing by LinkedIn. On https://www.linkedin.com/legal/privacy-policy learn more about the data processing of the social media network LinkedIn.

Pinterest Privacy Policy

On our site we use buttons and widgets of the social media network Pinterest, the company Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.

By calling up pages that use such functions, data (IP address, browser data, date and time, cookies) are transmitted to Pinterest, stored and evaluated.

You can find the privacy policy, what information Pinterest collects and how they use it https://policy.pinterest.com/de/privacy-policy.

XING data protection declaration

On our website we use social plugins from the social media network Xing, the company Xing SE, Dammtorstraße 30, 20354 Hamburg, Germany. With these functions you can, for example, share content on Xing directly via our website, log in via Xing or follow interesting content. You can recognize the plug-ins by the company name or the Xing logo. If you call up a website that uses a Xing plug-in, data can be transmitted to the “Xing server”, saved and evaluated. In this data protection declaration, we want to inform you about what data is involved and how you can manage or prevent this data storage.

What is Xing?

Xing is a social network with its headquarters in Hamburg. The company specializes in managing professional contacts. In other words, unlike other networks, Xing is primarily about professional networking. The platform is often used for job searches or to find employees for one's own company. In addition, Xing offers interesting content on various professional topics. The global counterpart to this is the American company LinkedIn.

Why do we use Xing on our website?

There is now a flood of social media channels and we are well aware that your time is very precious. Not every social media channel in a company can be examined carefully. Therefore, we want to make your life as easy as possible so that you can share or follow interesting content directly on our website on Xing. We are expanding our service on our website with such “social plug-ins”. In addition, the data collected by Xing help us to carry out targeted advertising measures on the platform. This means that our service is only shown to people who are really interested in it.

Which data is stored by Xing?

Xing offers the share button, the follow button and the log-in button as plug-ins for websites. As soon as you open a page with a built-in social plug-in from Xing, your browser connects to servers in a data center used by Xing. In the case of the share button - according to Xing - no data should be stored that could directly refer to a person. In particular, Xing does not save any of your IP addresses. Furthermore, no cookies are set in connection with the share button. This means that your user behavior is not evaluated. For more information, please contact https://www.xing.com/app/share%3Fop%3Ddata_protection.

With the other Xing plug-ins, cookies are only set in your browser when you interact with or click on the plug-in. Personal data such as your IP address, browser data, date and time of your page access can be saved on Xing. If you have a XING account and are logged in, the data collected will be assigned to your personal account and the data stored in it.

The following cookies are set in your browser if you click on the follow or log-in button and are not yet logged in to Xing. Please note that this is an exemplary list and we cannot claim to be complete:

Name: AMCVS_0894FF2554F733210A4C98C6%40AdobeOrg
Value: 1
Usage: This cookie is used to create and save identifications of website visitors.
Expiry Date: after the end of the session

Name: c_
Value: 157c609dc9fe7d7ff56064c6de87b019121390019-8
Usage: We were unable to find out more information about this cookie.
Expiry Date: after a day

Name: prevPage
Value: wbm% 2FWelcome% 2Flogin
Usage: This cookie stores the URL of the previous website that you visited.
Expiry Date: after 30 minutes

Name: s_cc
Value: true
Usage: This Adobe Site Catalyst cookie determines whether cookies are generally activated in the browser.
Expiry Date: after the end of the session

Name: s_fid
Value: 6897CDCD1013221C-39DDACC982217CD1121390019-2
Usage: This cookie is used to identify a unique visitor.
Expiry Date: after 5 years

Name: visitor_id
Value: fe59fbe5-e9c6-4fca-8776-30d0c1a89c32
Usage: The visitor cookie contains a unique visitor ID and the unique identifier for your account.
Expiry Date: after 2 years

Name:_session_id
Value: 533a0a6641df82b46383da06ea0e84e7121390019-2
Usage: This cookie creates a temporary session ID that is used as an in-session user ID. The cookie is absolutely necessary to provide the functions of Xing.
Expiry Date: after the end of the session

As soon as you are logged in to Xing or a member, further personal data will definitely be collected, processed and saved. Xing also passes on personal data to third parties if this is necessary for the fulfillment of its own business purposes, if you have given your consent or if there is a legal obligation.

How long and where is the data stored?

Xing saves the data on various servers in various data centers. The company stores this data until you delete the data or until a user account is deleted. Of course, this only affects users who are already Xing members.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and also to delete it. Even if you are not a Xing member, you can prevent possible data processing via your browser or manage it according to your wishes. Most of the data is saved via cookies. Management works a little differently depending on which browser you have. You can find the instructions for the most common browsers here:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

We have tried to provide you with the most important information about data processing by Xing. On https://privacy.xing.com/de/datenschutzerklaerung Find out more about the data processing of the social media network Xing.

YouTube Privacy Policy

We have installed YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. Different data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following we want to explain in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment on and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have installed on our website.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these ads to people who are interested in our offers.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video installed, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually associate your interactions on our website with your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Additional data can include contact details, any ratings, content sharing via social media or adding to your favorites on YouTube.

If you are not logged in to a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y121390019-1
Usage: This cookie registers a unique ID to store statistics of the video viewed.
Expiry Date: after the end of the session

Name: PREF
Value: f1 = 50000000
Usage: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry Date: after 8 months

Name: GPS
Value: 1
Usage: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry Date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Usage: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry Date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI / AU1aZI6HY7121390019-
Usage: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry Date: after 2 years

Name: CONSENT
Value: YES + + AT.de 20150628-20-0
Usage: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves as security to check users and protect user data from unauthorized attacks.
Expiry Date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Usage: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry Date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL ...
Usage: This cookie stores information about your login data.
Expiry Date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5 / AnUdDUIsJ9iJz2vdM
Usage: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry Date: after 2 years

Name: SID
Value: oQfNKjAsI121390019-
Usage: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiry Date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Usage: This cookie stores information on how you use the website and what advertisements you may have seen before visiting our website.
Expiry Date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on the Google servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de  see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be called up more quickly and is better protected against manipulation.

Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a long time. Some data (such as items from "My activity", photos or documents, products) that are saved in your Google account will be saved until you delete them. Even if you're not signed in to a Google Account, you can still delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision - either 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser in such a way that Google deletes or deactivates cookies. This works in different ways depending on which browser you are using. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a common data protection declaration. If you want to learn more about how we handle your data, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" against a red background in white letters and to the left of it the white "Play symbol". The button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "subscribe button" you can subscribe to our channel directly from our website and do not have to go to the YouTube website. We want to make your access to our comprehensive content as easy as possible. Please note that YouTube can save and process your data.

If you see a built-in subscription button on our site, YouTube sets at least one cookie - according to Google. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your preset language in this way. In our test, the following four cookies were set without being logged into YouTube:

Name: YSC
Value: b9-CV6ojI5121390019Y
Usage: This cookie registers a unique ID to store statistics of the video viewed.
Expiry Date: after the end of the session

Name: PREF
Value: f1 = 50000000
Usage: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry Date: after 8 months

Name: GPS
Value: 1
Usage: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry Date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 12139001995Chz8bagyU
Usage: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry Date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions / interactions on our website with the help of cookies and assign them to your YouTube account. This gives YouTube, for example, information on how long you have been browsing our website, which browser type you use, which screen resolution you prefer or which actions you take.

YouTube uses this data on the one hand to improve its own services and offers, on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).

AdSimple Cookie Manager Privacy Policy

We use the AdSimple Cookie Manager from the software development and online marketing company AdSimple GmbH, Fabriksgasse 20, 2230 Gänserndorf, on our website. The AdSimple Cookie Manager allows us, among other things, to provide you with a comprehensive cookie notice that complies with data protection regulations, so that you can decide for yourself which cookies you allow and which you do not. By using this software, data about you will be sent to AdSimple and stored. In this data protection declaration we inform you why we use the AdSimple Cookie Manager, which data is transferred and stored and how you can prevent this data transfer.

What is the AdSimple Cookie Manager?

The AdSimple Cookie Manager is software that scans our website and identifies and categorizes all existing cookies. In addition, as a website visitor, you will be informed about the use of cookies via a cookie hint script and you can decide for yourself which cookies you allow and which not.

Why do we use the AdSimple Cookie Manager on our website?

We want to offer you maximum transparency in the area of ​​data protection. To ensure this, we first need to know exactly which cookies have landed on our website over time. Since the AdSimple Cookie Manager regularly scans our website and locates all cookies, we have full control over these cookies and can therefore act in compliance with the GDPR. This enables us to inform you precisely about the use of cookies on our website. Furthermore, you will always receive an up-to-date and data protection-compliant cookie notice and use the checkbox system to decide which cookies you want to accept or block.

Which data is saved by the AdSimple Cookie Manager?

If you agree to cookies on our website, the following cookie will be set by the AdSimple Cookie Manager:

Name: acm_status
Value: “: True,” statistics ”: true,” marketing ”: true,” socialmedia ”: true,” settings ”: true}
Usage: Your consent status is saved in this cookie. This means that our website can also read and follow the current status on future visits.
Expiry Date: after a year

How long and where is the data stored?

All data collected by the AdSimple Cookie Manager is only transferred and stored within the European Union. The data collected is stored on the AdSimple servers at Hetzner GmbH in Germany. Only AdSimple GmbH and Hetzner GmbH have access to this data.

How can I delete my data or prevent data storage?

You have the right to access your personal data at any time and also to delete it. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notification script. Your browser offers another possibility to prevent data processing or to manage it according to your wishes. Cookie management works a little differently depending on the browser. Here you will find the instructions for the most popular browsers at the moment:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

We hope we have given you a good overview of the traffic and data processing by the AdSimple Cookie Manager. If you want to learn more about this tool, we recommend the description page on https://www.adsimple.at/adsimple-cookie-manager/.

Google reCAPTCHA privacy policy

Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood human and not a robot or other spam software. We understand spam as any unsolicited information that comes to us electronically. With the classic CAPTCHAS you mostly had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. In most cases, it is sufficient to simply tick the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version you don't even have to check the box anymore. You will find out exactly how this works and, above all, which data is used for it in the course of this data protection declaration.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. The most common use of this service is when filling out forms on the Internet. A captcha service is a type of automatic Turing test that is designed to ensure that an action on the Internet is carried out by a human and not a bot. In the classic Turing test (named after the computer scientist Alan Turing), a person determines the difference between bot and human. With captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy for humans to solve, but are very difficult for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish people from bots. Here you only have to tick the text field "I am not a robot" or with Invisible reCAPTCHA even this is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the probability that you are human before entering the captcha. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome people of flesh and blood on our side. Bots or spam software of all kinds can safely stay at home. That is why we are doing all we can to protect ourselves and offer you the best possible user-friendliness. For this reason we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google in order to determine whether you are really human. reCAPTCHA thus serves the security of our website and consequently also your security. For example, without reCAPTCHA, it could happen that a bot registers as many email addresses as possible in order to "spam" on forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users in order to determine whether the actions on our website really come from people. The IP address and other data that Google needs for the reCAPTCHA service can therefore be sent to Google. IP addresses are almost always shortened beforehand within the member states of the EU or other signatory states to the Agreement on the European Economic Area before the data ends up on a server in the USA. The IP address will not be combined with other Google data unless you are logged into your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser. ReCAPTCHA then sets an additional cookie in your browser and takes a snapshot of your browser window.

The following list of collected browser and user data does not claim to be complete. Rather, they are examples of data that, to our knowledge, are processed by Google.

  • Referrer URL (the address of the page from which the visitor comes)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables the operation of your computer. Known operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that save data in your browser)
  • Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
  • Date and language settings (which language or which date you have preset on your PC is saved)
  • All Javascript objects (JavaScript is a programming language that enables websites to adapt to the user. JavaScript objects can collect all possible data under one name)
  • Screen resolution (shows how many pixels the picture consists of)

It is undisputed that Google uses and analyzes this data even before you click on the tick “I am not a robot”. With the Invisible reCAPTCHA version, there is even no ticking and the entire recognition process runs in the background. How much and which data Google stores exactly cannot be learned from Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-121390019-8
Usage: This cookie is set by DoubleClick (also owned by Google) to register and report the actions of a user on the website when dealing with advertisements. In this way, advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiry Date: after a year

Name: 1P_JAR
Value: 2019-5-14-12
Usage: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show relevant advertisements to users. The cookie can also be used to prevent a user from seeing the same ad more than once.
Expiry Date: after a month

Name: ANIDs
Value: U7j1v3dZa1213900190xgZFmiqWppRWKOr
Usage: We could not find out much information about this cookie. In Google's privacy policy, the cookie is used in connection with "advertising cookies" such as. B. “DSID”, “FLC”, “AID”, “TAID” mentioned. ANID is stored under the domain google.com.
Expiry Date: after 9 months

Name: CONSENT
Value: YES + + AT.de 20150628-20-0
Usage: The cookie stores the status of the consent of a user to use different Google services. CONSENT is also used for security in order to check users, prevent fraudulent login information and protect user data from unauthorized attacks.
Expiry Date: after 19 years

Name: NID
Value: 0WmuWqy121390019zILzqV_nmt3sDXwPeM5Q
Usage: NID is used by Google to tailor advertisements to your Google searches. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way you always get customized advertisements. The cookie contains a unique ID to collect personal settings of the user for advertising purposes.
Expiry Date: after 6 months

Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc121390019-4
Usage: As soon as you have ticked the “I am not a robot” checkbox, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in an anonymous form and is also used to make user distinctions.
Expiry Date: after 10 minutes

Note: This list cannot claim to be complete, as experience has shown that Google always changes the choice of cookies.

How long and where is the data stored?

By inserting reCAPTCHA, your data will be transferred to the Google server. Where exactly this data is stored, Google does not clearly state, even after repeated inquiries. Without having received a confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings on the European or American Google Servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The differing data protection regulations of Google apply for this.

How can I delete my data or prevent data storage?

If you do not want any data about you or your behavior to be transmitted to Google, you must completely log out of Google and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our website. In order to delete this data again, you have to go to Google support  https://support.google.com/?hl=de&tid=121390019 Contact.

So if you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

You can learn a little more about reCAPTCHA on Google's web developer page https://developers.google.com/recaptcha/. Google goes into the technical development of the reCAPTCHA in more detail here, but you will look in vain for precise information about data storage and data protection issues. A good overview of the basic use of data at Google can be found in the in-house data protection declaration https://www.google.com/intl/de/policies/privacy/.

Custom Google Search privacy policy

We have integrated the Google plug-in for custom search on our website. Google is the largest and best-known search engine in the world and is operated by the American company Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European region. Custom Google Search can transfer data from you to Google. In this data protection declaration we inform you why we use this plug-in, which data is processed and how you can manage or prevent this data transmission.

What is Custom Google Search?

The custom Google search plug-in is a Google search bar directly on our website. The search takes place like www.google.com instead, only the search results focus on our content and products or on a restricted search circle.

Why do we use custom Google search on our website?

A website with a lot of interesting content often gets so big that you can lose track. Over time, a lot of valuable material has also accumulated with us and as part of our service we want you to find our content as quickly and easily as possible. Custom Google Search makes finding interesting content a breeze. The built-in Google plug-in improves the overall quality of our website and makes your search easier.

What data does Custom Google Search save?

The user-defined Google search only transfers data from you to Google if you actively use the Google search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (eg click on "Enter"), in addition to the search term, your IP address is also sent to Google, saved and processed there. Based on the cookies set (such as 1P_JAR), it can be assumed that Google will also receive data on website use. If you search for content while visiting our website using the built-in Google search function and are logged in with your Google account at the same time, Google can also assign the data collected to your Google account. As the website operator, we have no influence on what Google does with the data collected or how Google processes the data.

The following cookies are set in your browser if you use the custom Google search and are not logged in with a Google account:

Name: 1P_JAR
Value: 2020-01-27-13121390019-5
Usage: This cookie collects website usage statistics and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users.
Expiry Date: after a month

Name: CONSENT
Value: WP.282f52121390019-9
Usage: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves as security to check users and protect user data from unauthorized attacks.
Expiry Date: after 18 years

Name: NID
Value: 196 = pwIo3B5fHr-8
Usage: NID is used by Google to adapt advertisements to your Google search. With the help of cookies, Google “remembers” your search queries or your previous interaction with ads. So you always get tailor-made advertisements.
Expiry Date: after 6 months

Note: This list cannot claim to be complete, since Google keeps changing the choice of its cookies.

How long and where is the data stored?

The Google servers are spread all over the world. Since Google is an American company, most of the data is stored on American servers. Under https://www.google.com/about/datacenters/inside/locations/?hl=de see exactly where the Google servers are.
Your data is distributed on various physical data carriers. This means that the data can be called up more quickly and is better protected against possible manipulation. Google also has appropriate emergency programs for your data. For example, if there are internal technical problems with Google and servers are no longer working, the risk of an interruption of service and data loss remains low.
Depending on the data, Google stores it for different lengths of time. You can delete some data yourself, others are automatically deleted or anonymized by Google. However, there is also data that Google stores longer if this is necessary for legal or business reasons.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. There is some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or specify that it should be deleted after a certain time.
In your browser, you also have the option of deactivating, deleting or managing cookies according to your wishes and preferences. Here are instructions for the most important browsers:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. We hope we were able to give you the most important information about data processing by Google. If you want to learn more about it, we recommend Google's extensive privacy policy at https://policies.google.com/privacy?hl=de.

Klarna Checkout privacy policy

We use the online payment system Klarna Checkout from the Swedish company Klarna Bank AB on our website. Klarna Bank has its main headquarters in Sveavägen 46, 111 34 Stockholm, Sweden. If you choose this service, personal data will be sent to Klarna, stored and processed, among other things. In this data protection declaration we would like to give you an overview of the data processing by Klarna.

What is Klarna Checkout?

Klarna Checkout is a payment system for orders in an online shop. The user selects the payment method and Klarna Checkout takes over the entire payment process. Once a user has made a payment via the checkout system and provided the relevant data, future online purchases can be made even faster and easier. The Klarna system then recognizes the existing customer after entering the email address and zip code.

Why do we use Klarna Checkout for our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and in addition to our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use the Klarna Checkout payment system.

Which data is saved by Klarna Checkout?

As soon as you choose the Klarna payment service and pay using the Klarna Checkout payment method, you also transmit personal data to the company. On the Klarna checkout page, technical data such as browser type, operating system, our Internet address, date and time, language settings, time zone settings and IP address are collected from you and transmitted to the Klarna server and stored there. This data is saved even if you have not yet placed an order.

If you order a product or service through our shop, you have to enter your personal data in the fields provided. This data is processed by Klarna for payment processing. The following personal data (as well as general product information) can be stored and processed by Klarna for creditworthiness and identity checks:

  • Contact information: name, date of birth, national ID number, title, billing and shipping address, email address, phone number, nationality or salary.
  • Payment information such as credit card details or your bank account number
  • Product information such as tracking number, type of item and price of the product

In addition, there is also data that can optionally be collected, provided you consciously decide to do so. These are, for example, political, religious or ideological convictions or various health data.

Klarna can also collect data on the goods or services that you buy or order by itself or through third parties (such as via us or via public databases) in addition to the above-mentioned data. This can be, for example, the shipment number or the type of article ordered, but also information about your creditworthiness, your income or credit granted. Klarna can also pass on your personal data to service providers such as software providers, data storage providers or us as retailers.

When data is automatically entered in a form, cookies are always involved. If you do not want to use this function, you can deactivate these cookies at any time. Further down in the text you will find instructions on how to delete, deactivate or manage cookies in your browser. Our tests have shown that Klarna does not set any cookies directly. If you choose the payment method “Klarna Sofort” and click on “Order”, you will be redirected to the Sofort website. After the successful payment you will come to our thank you page. There, Sofort.com sets the following cookie:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7121390019-4
Usage: This cookie stores your session ID.
Expiry Date: after ending the browser session

How long and where is the data stored?

Klarna tries to save your data only within the EU or the European Economic Area (EEA). However, it can also happen that data is transferred outside of the EU / EEA. When that happens, Klarna ensures that data protection is in accordance with the GDPR, that the third country is in an adequacy decision by the European Union or that the country has the US Privacy Shield certificate. The data is always stored for as long as Klarna needs it for the processing purpose.

How can I delete my data or prevent data storage?

You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. All you have to do is email the company or the company's data protection team datenschutz@klarna.de to contact. Via the Klarna website "My data protection request" you can also contact Klarna directly.

Cookies that Klarna may use for their functions can be deleted, deactivated or managed in your browser. This works in different ways depending on which browser you are using. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

We hope to have given you a good overview of data processing by Klarna. If you want to find out more about the handling of your data, we recommend the Klarna data protection declaration at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

 

Sofortüberweisung data protection declaration

We offer the "Sofortüberweisung" payment method from Sofort GmbH for cashless payment on our website. Sofort GmbH has been part of the Swedish company Klarna since 2014, but has its headquarters in Germany, Theresienhöhe 12, 80339 Munich.

If you choose this payment method, personal data will also be transmitted to Sofort GmbH or Klarna, stored and processed there. With this data protection text we give you an overview of the data processing by Sofort GmbH.

What is an "instant transfer"?

Sofortüberweisung is an online payment system that enables you to place an order via online banking. The payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. This method can be used by any user who has an active online banking account with a PIN and TAN. Only a few banks still do not support this payment method.

Why do we use "Sofortüberweisung" on our website?

Our goal with our website and our integrated online shop is to offer you the best possible service. In addition to the overall experience on the website and in addition to our offers, this also includes smooth, fast and secure payment processing for your orders. To ensure this, we use "Sofortüberweisung" as a payment system.

Which data is saved by "Sofortüberweisung"?

If you make an immediate transfer via the Sofort / Klarna service, data such as name, account number, bank code, subject, amount and date are stored on the company's servers. We also receive this information via the payment confirmation.

As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft credit line cover the payment amount. In some cases, a check is also carried out to determine whether immediate transfers have been made successfully in the last 30 days. In addition, your user identification (such as user number or contract number) is collected and stored in abbreviated ("hashed") form and your IP address. BIC and IBAN are also saved for SEPA transfers.

According to the company, no other personal data (such as account balances, sales data, availability limits, account lists, mobile phone numbers, authentication certificates, security codes or PIN / TAN) are collected, stored or passed on to third parties.

Sofortüberweisung also uses cookies to make its own service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After the successful payment you will be redirected to our thank you page. The following three cookies are set here:

Name: SOFUEB
Value: e8cipp378mdscn9e17kajlfhv7121390019-5
Usage: This cookie stores your session ID.
Expiry Date: after ending the browser session

Name: User [user_cookie_rules] Value: 1
Usage: This cookie stores your consent to the use of cookies.
Expiry Date: after 10 years

Name: _ga
Value: GA1.2.69759879.1589470706
Usage: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors. This is a Google Analytics cookie.
Expiry Date: after 2 years

Note: The cookies listed here do not claim to be complete. It is always possible that Sofortüberweisung also uses other cookies.

How long and where is the data stored?

All data collected are stored within the legal retention period. This obligation can last between three and ten years.

Klarna / Sofort GmbH only tries to save data within the EU or the European Economic Area (EEA). If data is transferred outside of the EU / EEA, data protection must comply with the GDPR, the country must be subject to an adequacy decision by the EU or have the US Privacy Shield certificate.

How can I delete my data or prevent data from being saved?

You can revoke your consent to Klarna processing personal data at any time. You always have the right to information, correction and deletion of your personal data. To do this, you can simply contact the company's data protection team by emailing datenschutz@sofort.com.

You can manage, delete or deactivate any cookies that Sofortüberweisung uses in your browser. This works in different ways depending on your preferred browser. The following instructions show how to manage cookies in the most common browsers:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you want to learn more about the data processing by the "Sofortüberweisung" of the company Sofort GmbH, we recommend the data protection declaration at https://www.sofort.de/datenschutz.html.